Online Content & Reputation
Legal assessment of brand-related online publications, impersonation accounts, misleading sales pages and content removal requests.
Digital reputation · Brand rightsThe legal side of digital visibility.
Publications associated with your brand, impersonation accounts and misleading sales pages raise different issues. Review starts with the context, the right concerned and the available procedure.
Explore the related practiceReview framework
Rights and scope
Identify the trademark, design or copyright, the relevant product and market, and the way the right is used.
Technical findings
If monitoring software is used, define access permissions, data sources and recording methods in advance.
Legal assessment
Review matches in context and assess evidence, the appropriate recipient and the conditions for each claim.
Products and listings
Similarities in product images, logos and listing descriptions can help flag records for review. Authenticity, supply and authorised sales require separate examination.
Brand impersonation
Accounts, domains and sales pages suggesting an association with a brand are examined in terms of ownership, context and potential confusion.
Content and reputation
Preserve the publication address, date and context. Distinguish lawful criticism from misleading statements or infringements of personality rights.
AI matches are preliminary indicators. They do not establish counterfeiting or infringement on their own; human review and legal assessment are required.
Protecting your brand’s digital address.
A similar domain, imitation shop or misleading email address calls for a review of trademark rights, registration history and use. UDRP proceedings, WIPO complaints and .tr disputes follow different requirements.
Read the domain dispute guideReviewing trademark rights alongside domain registrations
Preparing rights, chronology and evidence for a WIPO complaint
Distinguishing domain transfer, content removal and damages
We assess online content about individuals and brands in the context of personality rights, trademark rights and freedom of expression. Impersonation, misleading sales pages, unauthorised images and search results may call for different procedures.
If software-assisted monitoring is planned, its sources, access limits and record-keeping are defined. Technical findings are reviewed as supporting material for legal assessment.
What does this cover?
Online publications, search results, social media and personality rights require separate review. Content, context, freedom of expression and the conditions for a legal request are assessed together.
- Online content and personality rights
- Platform and search engine requests
- Digital evidence
- Content-provider and hosting-provider roles
- Unlawful online publication and remedies
- Online copyright and trade mark infringement
- Preserving dated digital evidence
How do we approach the matter?
The exact address, date and reach of the content are identified. Platform requests, personal data requests and other remedies are considered under current law and the particular circumstances.
What to prepare before your appointment
- Full URLs of the content
- Dated screenshots
- Platform correspondence and requests
Before your appointment, prepare a short chronology, available documents and the support you need. Do not send identity numbers, health information or sensitive case documents through the website.
Frequently asked questions
01Does removing a search result delete the content?
Visibility in search results and the existence of content on the source website are different matters. The desired outcome and the relevant provider need separate assessment.
02Is a screenshot sufficient evidence on its own?
The full URL, publication time, context and collection method matter. Related records and the lawful collection of evidence need separate consideration.
03Which documents should I prepare for the initial review?
Full URLs of the content; Dated screenshots; Platform correspondence and requests. Organise these alongside a chronology. Agree how to share sensitive documents before the meeting.
04How are the next steps determined?
The exact address, date and reach of the content are identified. Platform requests, personal data requests and other remedies are considered under current law and the particular circumstances.
05Can every negative statement about my brand be removed?
No. A negative opinion or customer criticism is not automatically unlawful. Its factual basis, context, freedom of expression and the right concerned must be assessed together. Reputation work should not suppress lawful criticism or manufacture positive reviews.
06What can software-assisted reputation monitoring examine?
Brand names, account details, domains and product images in lawfully accessible publications may be reviewed. Scope and recording methods are defined first, and matches require human examination in context. Unauthorised access to private accounts or bypassing access restrictions is excluded.
07Do brand impersonation and counterfeit listings require the same complaint?
An account’s claimed association with a brand, its use of images or logos and the product offered may require different assessments. Platform reports, trademark claims, personality rights and any alleged offence are considered separately. A platform action does not automatically resolve every legal claim.
08Does registering my trademark automatically give me the matching domain?
Trademark registration and domain registration are separate processes. A claim to a similar domain must meet the applicable dispute policy; a trademark certificate alone does not provide an automatic transfer.
09How does a WIPO complaint relate to the UDRP?
The UDRP is the applicable policy. The WIPO Arbitration and Mediation Center is one of the providers administering complaints under it. An appointed panel decides the domain dispute.
10Do the same UDRP rules apply to .tr and .com.tr domains?
The TRABİS dispute mechanism for .tr domains requires a separate assessment. UDRP requirements are not automatically imported: the UDRP requires bad-faith registration and use, whereas the .tr framework refers to bad-faith registration or use.
11Who should I contact first about an unlawful web publication?
Depending on the content, a notice to the publisher, platform or hosting provider and an administrative or court application may be appropriate. Preserve the URL, publication date, screenshots and proof of rights; removal routes differ by claim.
12Is a hosting provider automatically liable for all customer content?
No. Turkish Law No. 5651 distinguishes content and hosting providers and does not impose a general duty on hosts to inspect all content in advance. Duties arising from notices, decisions and the actual service model require separate assessment.
13What if my work or mark is used without permission on a hosted site?
Preserve dated copies and URLs, proof of ownership, and available publisher and hosting details. Platform or host notices and intellectual-property remedies should be selected for the particular infringement; removal is not automatic.
Relevant legislation and official sources
- Constitutional Court · Annulment decision concerning Law No. 5651 (TR)
- KVKK · Deepfake information note (TR)
- KVKK · Search results, decision 2020/481 (TR)
- Industrial Property Code No. 6769 · SMK (TR)
- WIPO · AI and counterfeit product assessment (EN)
- ICANN · UDRP policy (EN)
- TRABİS · Domain name disputes (TR)
This content concerns legal matters in Türkiye. Foreign law and cross-border transactions require separate assessment.
Content is for general information and is not personal legal advice. Contact alone does not establish a lawyer-client relationship.
